The What

Welcome to Always Uttori!

Uttori is a Japanese mimetic word (a word that mimics a feeling or emotion). It means the feeling of being enchanted by beauty. So, roughly translated, Always Uttori means always being enchanted.

I hope that you will find the feeling of uttori in this blog as I share my perspective on introvert fashion and Myers-Briggs (among other things). I also hope to interact and hear about your unique perspective because learning about the world is what makes me feel uttori. Together, let’s change the way we look at who should wear what fashion. No matter what your cognition-style, your fashion style is about your own inner enchantment. Start here. Start now. Embody your own personal Always Uttori.

About Always Uttori

The Who

I’m Imari.

I’m a business/data analyst with a degree in Global Studies, as well as an INTJ . . . a female INTJ. I also happen to like fashion. I say “also” because, as an INTJ, whenever I see an article about INTJ females my excitement is inevitably overtaken by disappointment as, more often than not, the article turns into another stereotypical view of the habits and mindset of the INTJ female.

According to INTJ female stereotypes, we are tom-boyish (who is Tom, anyway?), awkward, sarcastic unicorns. We absolutely hate fashion, or looking presentable, because INTJ females are pretty much guys. I don’t disagree with all the descriptions, but when applied generally to an entire cognitive population, they ARE stereotypes, and don’t paint the whole picture.

INTJ girls are more diverse than any stereotype can capture. We are INTJs after all, supposedly the most independent of all the Myers-Briggs types. Each of us is a unique product of cognition-style, environment, gender, upbringing, culture, life experience . . . You get the point.

So why is that individuality not represented in articles about INTJ females? Even more importantly: Why are INTJ females supposedly unfashionable? I don’t know about you, but being an introvert, I find it easier to express myself through clothes rather than through conversation. It’s also more fun.

My fashion style reflects my cognition-style. Just because I’m an introvert doesn’t mean I’m not interested in clothes.  In fact, being an introvert adds a layer of complexity to my fashion decisions. There is logic and efficiency in how I dress (my extroverted Thinking function at work), with a flair for the imaginative and quirky (that mysterious introverted intuition). You better believe my PJs are the most interestingly put together PJs you’ve ever seen! 😀  And if I select what I will wear two or three days before I wear it, well it’s just my judging or “J” function being forward-thinking. Know that if I agree to come to your party, my agreement came after careful consideration of the items in my closet first (I’m joking. I don’t go to parties (O_o)).

To be quite honest, I’m tired of the idea of INTJ females as fashion train wrecks, that’s why I created Always Uttori. So, welcome to my closet, my brain, my life. If you’re an INTJ, like me, I hope you have fun exploring this INTJ female’s perspective on both FASHIONstyle and COGNITIONstyle. Of course, like many traditional fashion blogs, Always Uttori includes beauty, culture, and travel, all from the INTJ perspective. If you’re too weirded out by this peek into the mind of an INTJ female, just think of this blog as my effort to develop my inferior extroverted sensing function. :/ (Always a work in progress.)

Thanks for stopping by, and as we say around Always Uttori, “Keep it introverted!” 🙂



  • amanda

    “We absolutely hate fashion… because INTJ females are pretty much guys.”

    Haaa. Guilty as charged. Must look base-line presentable at all times, but it stops there. Been known to find something that “works” and buy 12 of them. Clothes, solved!

  • angelainmi

    I am baffled and equally thrilled that I found another INTJ female who’s into fashion as well as owning her INTJ-ness. Like you, I always roll my eyes at every ‘about the INTJ female’ article I read that inevitably remarks about our collective disinterest in fashion. My makeup bin and closet beg to differ. Can’t wait to explore your blog.

  • Salaine

    WOC and INTJ! Nice to “meet” you! I actually found you through the “INTJ, Female” Facebook group that I mod, and flipped out! You can tell by my excessive use of exclamation points!
    I’m a Scientific Journalism “major”, and also enjoy the arts and fashion. It’s lovely to see others that are similar, and am very happy to have come by your blog. ^^ xx

    • Always Uttori

      Hi Salaine, nice to “meet” you too! I’ve got a scientific journalist reading?! Better go back and triple check my facts now! Thank you for stopping by and leaving a comment, I love to virtually meet others with similar interests!

  • Audrey Bianca Navia

    I’m so glad I found your blog! I am an INTJ and I’ve always meant to start blogging but I don’t really know what to write about. HAHA!

    • Always Uttori

      Thank you so much Audrey! I’m glad you enjoy the blog. If you ever do start blogging, let me know, I’d love to check it out!

    • Always Uttori

      Nancy, thank you for your kind comment! I’m glad to get a chance to talk to other INTJs who love fashion too :).

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