Marketing

Building Customer Affinity Part 3: INTJ Affinity Factors

Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we

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Building Customer Affinity through MBTI: Part 2

Welcome to part 2 of the Building Affinity through MBTI series. If you missed part one where we talked about customer- centricity, be sure to catch up here. Okay, now that we‚Äôve got the basics covered, let’s talk about why the Myers-Briggs Type Indicator can help you build affinity with

Why Shopping at Sephora Makes me Want to Cry: Part 3

If you missed the first and second part of this three-part series, be sure to check those out here and here. Today we will complete our case study of Sephora by discussing how the extroverted thinking plays into the overall shopping experience at Sephora. Why is Shopping at Sephora Difficult

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Why Shopping at Sephora Makes Me Want to Cry: Part 2

Last week, I started a deep analysis as to why Sephora‚Äôs retail atmosphere makes me, as an INTJ, want to run from the store screaming.  If you missed Part One, check it out here. I‚Äôll be honest, this was meant to be a one-off article; but I got carried away and this

Photo Credit: Jamie Larsen/EyeEm, gettyimages.com

Why Shopping at Sephora Makes Me Want to Cry

Last week, we discussed using cognition awareness as an aspect of brand development. It’s one thing to theorize that cognition awareness can be an effective strategy in branding and retailing, but if we really examine why an awareness of cognition style matters, I think the ideas first presented in ‚ÄúWhy

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Why Isn’t Cognitive Branding a Thing?

They’re Watching You . . . Whenever we play an app on our phone, check our e-mail, google something, make an online purchase,¬†or¬†physically go to the store, we are producing data. ¬†I don’t mean to sound paranoid. I worked as a technical business analyst for two years – primarily in

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