cognitive function

Building Customer Affinity Part 3: INTJ Affinity Factors

Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we

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Building Customer Affinity through MBTI: Part 2

Welcome to part 2 of the Building Affinity through MBTI series. If you missed part one where we talked about customer- centricity, be sure to catch up here. Okay, now that we’ve got the basics covered, let’s talk about why the Myers-Briggs Type Indicator can help you build affinity with

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