cognitive branding

Building Customer Affinity Part 3: INTJ Affinity Factors

Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we

Woman holding a clear orb. Tom Merton via

Building Customer Affinity through MBTI: Part 2

Welcome to part 2 of the Building Affinity through MBTI series. If you missed part one where we talked about customer- centricity, be sure to catch up here. Okay, now that we’ve got the basics covered, let’s talk about why the Myers-Briggs Type Indicator can help you build affinity with

Always Uttori's Top 10 2016 Fashion Looks from Tom Ford

Always Uttori Presents: Tom Ford Fall 2016 Ready-to-Wear Collection Photos – Vogue

It’s New York Fashion Week. I’ve been scouring the runway shows for some of the best looks in INTJ fashion. INTJs are very specific in their fashion tastes. We love dark, quirky, individualistic fashion that speaks to our rich inner worlds. Far too often, fashion designers focus on the quirk

Building Customer Affinity Through MBTI

Building Customer Affinity Through MBTI Because I am a business/data analyst, it’s tempting for me to believe that data is the savior of, well, everything. Unfortunately, that’s not the case. It is especially not the case in the area of marketing and customer engagement. After all the data is collected,

Why Shopping at Sephora Makes me Want to Cry: Part 3

If you missed the first and second part of this three-part series, be sure to check those out here and here. Today we will complete our case study of Sephora by discussing how the extroverted thinking plays into the overall shopping experience at Sephora. Why is Shopping at Sephora Difficult

Photo Credit: Jamie Larsen, EyeEm,

Why Shopping at Sephora Makes Me Want to Cry: Part 2

Last week, I started a deep analysis as to why Sephora’s retail atmosphere makes me, as an INTJ, want to run from the store screaming.  If you missed Part One, check it out here. I’ll be honest, this was meant to be a one-off article; but I got carried away and this

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