Over the past month, we’ve discussed the differences between male and female INTJ introversion and intuition. Today, we will discuss both the thinking and feeling functions of INTJ cognition. Honestly, we all know the general consensus on this states that women are emotional and irrational, and men are logical and
Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we
Two weeks ago, we began discussing the differences between male and female INTJs, starting with the discussion of introversion in men and women. Today’s post continues to examine intuition and how this function is both expressed and viewed through the lens of gender. For rationals, it’s easy to dismiss intuition as
Welcome to part 2 of the Building Affinity through MBTI series. If you missed part one where we talked about customer- centricity, be sure to catch up here. Okay, now that we’ve got the basics covered, let’s talk about why the Myers-Briggs Type Indicator can help you build affinity with
If you missed the first and second part of this three-part series, be sure to check those out here and here. Today we will complete our case study of Sephora by discussing how the extroverted thinking plays into the overall shopping experience at Sephora. Why is Shopping at Sephora Difficult
This blog often focuses on the commonalities that occur in the INTJ cognition style. However, after analyzing the traits that I share with my INTJ sibling in The Joys and Tribulations of Being INTJ Siblings series, I couldn’t help but wonder if some of the differences in the ways that we express
