Photo Credit: Jamie Larsen, EyeEm, gettyimages.com

MBTI

Photo Credit: Jamie Larsen, EyeEm, gettyimages.com

Why Shopping at Sephora Makes Me Want to Cry: Part 2

Last week, I started a deep analysis as to why Sephora’s retail atmosphere makes me, as an INTJ, want to run from the store screaming.  If you missed Part One, check it out here. I’ll be honest, this was meant to be a one-off article; but I got carried away and this

Photo Credit: Jamie Larsen/EyeEm, gettyimages.com

Why Shopping at Sephora Makes Me Want to Cry

Last week, we discussed using cognition awareness as an aspect of brand development. It’s one thing to theorize that cognition awareness can be an effective strategy in branding and retailing, but if we really examine why an awareness of cognition style matters, I think the ideas first presented in “Why

Photo Credit: Keystone, gettyimages.com, woman with abnormally large eyes.

Why Isn’t Cognitive Branding a Thing?

They’re Watching You . . . Whenever we play an app on our phone, check our e-mail, google something, make an online purchase, or physically go to the store, we are producing data.  I don’t mean to sound paranoid. I worked as a technical business analyst for two years – primarily in

White, Sue Wong dress

Paradox 2: That’s No Angel. It’s an INTJ Female

Previously, I shared Part One of my INTJ Paradox Aspire look. If you missed it, be sure to check it out here! Today I’m sharing the look that represents the “Angel” window dressing to my “dangerous” INTJ cognition. INTJ females, in particular, tend to have an aura of danger around them.

Girl in black knit dress, mini-length

Paradox 1: About that Victorian Vamp Life

Paradox 1: About that Victorian Vamp Life This week, I’m sharing two ASPIRE looks. The two looks symbolize the paradoxical nature of certain MBTI types. If you’ve been in the MBTI community long enough, you’ll have seen posts about type contradictions or paradoxes. The two most common INTJ paradoxes that I’ve seen

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