The Three Disciplines of INTJ Mastermind Mastery Mastering your INTJ cognition is not something that happens overnight. Mastermind Mastery is not a product that can be bought through an infomercial. There is no one size fits all INTJ mindset – despite shared cognitive tendencies. There are, however, certain practices, disciplines,
Building Customer Affinity Through MBTI Because I am a business/data analyst, it’s tempting for me to believe that data is the savior of, well, everything. Unfortunately, that’s not the case. It is especially not the case in the area of marketing and customer engagement. After all the data is collected,
If you missed the first and second part of this three-part series, be sure to check those out here and here. Today we will complete our case study of Sephora by discussing how the extroverted thinking plays into the overall shopping experience at Sephora. Why is Shopping at Sephora Difficult
Last week, I started a deep analysis as to why Sephora’s retail atmosphere makes me, as an INTJ, want to run from the store screaming. If you missed Part One, check it out here. I’ll be honest, this was meant to be a one-off article; but I got carried away and this
Last week, we discussed using cognition awareness as an aspect of brand development. It’s one thing to theorize that cognition awareness can be an effective strategy in branding and retailing, but if we really examine why an awareness of cognition style matters, I think the ideas first presented in “Why
They’re Watching You . . . Whenever we play an app on our phone, check our e-mail, google something, make an online purchase, or physically go to the store, we are producing data. I don’t mean to sound paranoid. I worked as a technical business analyst for two years – primarily in
