Photo Credit: Jamie Larsen/EyeEm, gettyimages.com

THINKstyle

Photo Credit: Jamie Larsen/EyeEm, gettyimages.com

Why Shopping at Sephora Makes Me Want to Cry

Last week, we discussed using cognition awareness as an aspect of brand development. It’s one thing to theorize that cognition awareness can be an effective strategy in branding and retailing, but if we really examine why an awareness of cognition style matters, I think the ideas first presented in “Why

The Joys of Being INTJ Siblings

The Joys of Being INTJ Siblings

Siblings can be a real pain sometimes, but, if you’re lucky, they can also be one of the best gifts in life. They’ve seen you at your best . . . and worst. They stand up for you when things get tough. They challenge you to be the best you

Photo Credit: Keystone, gettyimages.com, woman with abnormally large eyes.

Why Isn’t Cognitive Branding a Thing?

They’re Watching You . . . Whenever we play an app on our phone, check our e-mail, google something, make an online purchase, or physically go to the store, we are producing data.  I don’t mean to sound paranoid. I worked as a technical business analyst for two years – primarily in

INTJ Music Playlist

August INTJ Music Playlist 2: Classically Intriguing

August INTJ Music Playlist 2: Classically Intriguing Ready for a new INTJ music Playlist? I’m sharing five songs that I listen to when I want to get swept away by the music. The summer has been pretty hectic, so it will be nice to unwind a bit before the fall and football

The General Shopping Habits of the INTJ.

General Shopping Habits of the INTJ

Over the past three weeks, I’ve been talking about the fashion habits of INTJ females (you can check out part 1 here, part 2 here, and part 3 here). While the focus of the previous articles was specific to INTJ  females, many of the concepts I talked about in the

2 INTJs Play Video Games

2 INTJs Play Video Games

I’m a data geek. I love to collect information about, well, anything. So, for purely academic reasons, I googled INTJs and video games. The results were both surprising and humorous with search results including: “Are video games INTJ Kryptonite?” And, “My INTJ boyfriend never goes out (he wants to play

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