September 2016

Building Customer Affinity Part 3: INTJ Affinity Factors

Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we

Woman Holding Glowing Particle Orb. Photo Credit: Colin Anderson - 543194857 via gettyimages.com. Alwaysuttori.com

Male versus Female INTJ: Part 2, Intuition

Two weeks ago, we began discussing the differences between male and female INTJs, starting with the discussion of introversion in men and women. Today’s post continues to examine intuition and how this function is both expressed and viewed through the lens of gender.  For rationals, it’s easy to dismiss intuition as

Back-to-College Fashion. Photo Credit: Mechelle Avey. Alwaysuttori.com

Back-to-College 2016

The official first day of fall is just a few days away. Many are already hard at work hitting the books and missing the lazy days of summer. The same is true for me, too. While I’m not currently a student, I’ve recently spent a lot of time getting educated

Chanel Ribbon Choker D-I-Y. Photo Credit: Mechelle Avey. Alwaysuttori.com. 2016. All Rights Reserved.

DIY Trend: Chanel Choker 2 Ways

I’m not that crafty, but I can work a tube of glue. As chokers are on trend right now, and I needed one to complete the off-the-shoulder look featured on  Monday’s fashion look. I decided to try making my own. Nothing could be more simple. Although chokers are not expensive,

INTJ Back to School Fashion

It’s Time to Slay! Who’s ready for some Slay-Those-Books (STB) looks? Okay, so I’m a little late on the whole back-to-school party, but that’s because I was deliberately late.  Introvert late. If that doesn’t work as an excuse, well, even if I didn’t make it to the party, it’s never

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Building Customer Affinity through MBTI: Part 2

Welcome to part 2 of the Building Affinity through MBTI series. If you missed part one where we talked about customer- centricity, be sure to catch up here. Okay, now that we’ve got the basics covered, let’s talk about why the Myers-Briggs Type Indicator can help you build affinity with

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