Hey, Uttori readers! Spring 2017 is barely here and already the fashion industry is thinking spring/summer 2018. Always Uttori was lucky enough to attend the Asia Global Sources Exhibition in Hong Kong yesterday (as part of my fashion management studies). To be honest, it was overwhelming, but I wanted to share what I saw, and give you a heads up on the trends for the coming year, so that you can plan your purchases wisely. Most of us have been to a convention before, but just in case you haven’t, a sourcing convention is where retail buyers purchase items at wholesale to sell at retail in their fashion stores. The convention featured wholesalers, each specializing in a different type of product: clothes, fabrics, shoes, bags or accessories.
The 2017/2018 Asia World Expo Trends and Fashion Show also included a young designers showcase highlighting student designs. The designers came from a number of different schools, including my own, and it was fun to see all of the extraordinary creativity on display.
Young Designers Showcase
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TREND Report 2018
I also enjoyed seeing which trends would go all the way to summer 2018! So here’s the scoop for Asian design (and as Asia goes, often so goes the rest of the world) based on the exhibition. Fall/Winter 2017 primary color scheme will be earthy tones: browns, and greens with militaristic silhouettes and details. As for fashion styling, INTJs may fit best into a trend category called “intellect,” which focuses on architectural shapes and simple designs. Construction details are highlighted, which falls perfectly in line with the INTJ aesthetic. For summer 2018, colors stay earthy with lighter or pastel greens and browns; these are complemented with vivid fuchsias and purples. So Fashion Prognosticating Done.
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This was my first trade show event for the fashion industry. I hope you enjoy the photos of the Young Designers Fashion Show, and that the trend report will be of assistance to you when you’re ready to make your fashion purchases. Although this post is brief, I wanted to share a behind-the-scenes look at the real business of fashion. It’s easy to get caught up in the idea that working in fashion is glamorous, that it’s all about beautiful people in beautiful clothes being beautiful. Nothing could be further from the truth. Fashion is hard work. It is long hours, it is countless details and decisions, and at the end of the design process, if you’re not well-known, or if you are a white label producer, it’s sitting for hours in a convention booth, hoping that retailers will buy your designs to carry in their stores. The fashion industry can be a strange beast, but for those of us who are consumers of fashion, and especially for the INTJ female, fashion as a product allows us to shape an image of ourselves that speaks of who we are long before we utter a word.