Discussing INTJ Paradoxes Part 2: Objective Emotive

Can Ya Dig? You know what they say about us. INTJs — they’re cynical. They’re unemotional. They’re savages robots – barely even human. They, whoever they are, post these statements on the internet and assume that because INTJs do not broadcast their emotions that we do not possess them. But, dig deeper, a bit more…

The INTJ Mastermind Series Part 1: The Mastermind Mindset

The INTJ Mastermind Series Part 1: The Mastermind Mindset According to Google, the word mastermind can be either a noun or a verb. It is defined as a person with outstanding intellect (noun); or, as a verb, the ability to plan and direct a complex scheme or enterprise. It should come as no surprise then that…

Male vs. Female INTJ: Part 3, Thinking and Feeling

Over the past month, we’ve discussed the differences between male and female INTJ introversion and intuition. Today, we will discuss both the thinking and feeling functions of INTJ cognition. Honestly, we all know the general consensus on this states that women are emotional and irrational, and men are logical and unfeeling. This idea continues, despite…

Building Customer Affinity Part 3: INTJ Affinity Factors

Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we will explore four of the…