The INTJ Mastermind Series Part 1: The Mastermind Mindset

The INTJ Mastermind Series Part 1: The Mastermind Mindset According to Google, the word mastermind can be either a noun or a verb. It is defined as a person with outstanding intellect (noun); or, as a verb, the ability to plan and direct a complex scheme or enterprise. It should come as no surprise then that…

Male vs. Female INTJ: Part 3, Thinking and Feeling

Over the past month, we’ve discussed the differences between male and female INTJ introversion and intuition. Today, we will discuss both the thinking and feeling functions of INTJ cognition. Honestly, we all know the general consensus on this states that women are emotional and irrational, and men are logical and unfeeling. This idea continues, despite…

Building Customer Affinity Part 3: INTJ Affinity Factors

Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we will explore four of the…

Building Customer Affinity through MBTI: Part 2

Welcome to part 2 of the Building Affinity through MBTI series. If you missed part one where we talked about customer- centricity, be sure to catch up here. Okay, now that we’ve got the basics covered, let’s talk about why the Myers-Briggs Type Indicator can help you build affinity with customers. In the post, Why…

Why Shopping at Sephora Makes me Want to Cry: Part 3

If you missed the first and second part of this three-part series, be sure to check those out here and here. Today we will complete our case study of Sephora by discussing how the extroverted thinking plays into the overall shopping experience at Sephora. Why is Shopping at Sephora Difficult for the Extroverted Thinker? Extroverted…