The INTJ Mastermind Series Part 1: The Mastermind Mindset

The INTJ Mastermind Series Part 1: The Mastermind Mindset According to Google, the word mastermind can be either a noun or a verb. It is defined as a person with outstanding intellect (noun); or, as a verb, the ability to plan and direct a complex scheme or enterprise. It should come as no surprise then that…

Building Customer Affinity Part 3: INTJ Affinity Factors

Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we will explore four of the…