Photo Credit: Jamie Larsen/EyeEm, gettyimages.com

cognitive branding

Photo Credit: Jamie Larsen/EyeEm, gettyimages.com

Why Shopping at Sephora Makes Me Want to Cry

Last week, we discussed using cognition awareness as an aspect of brand development. It’s one thing to theorize that cognition awareness can be an effective strategy in branding and retailing, but if we really examine why an awareness of cognition style matters, I think the ideas first presented in “Why

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Why Isn’t Cognitive Branding a Thing?

They’re Watching You . . . Whenever we play an app on our phone, check our e-mail, google something, make an online purchase, or physically go to the store, we are producing data.  I don’t mean to sound paranoid. I worked as a technical business analyst for two years – primarily in

The General Shopping Habits of the INTJ.

General Shopping Habits of the INTJ

Over the past three weeks, I’ve been talking about the fashion habits of INTJ females (you can check out part 1 here, part 2 here, and part 3 here). While the focus of the previous articles was specific to INTJ  females, many of the concepts I talked about in the

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The Elusive Fashion Habits of the INTJ Female: Part 3

The Elusive Fashion Habits of the INTJ Female: Part 3 Now Available as an expanded e-book! Check it out here. Welcome to the final installment of our Elusive Fashion Habits of the INTJ Female series. If you missed Part 1: What an INTJ looks for in Her Fashion, or Part 2: INTJ

The Elusive Fashion Habits of the INTJ Female: Part 2

The Elusive Fashion Habits of the INTJ Female: Part 2

The Elusive Fashion Habits of the INTJ Female: Part 2 Now Available as an expanded e-book! Check it out here. Part 2 Welcome to part 2 of The Elusive Fashion Habits of the INTJ Female. If you missed part 1, where we talked about what attracts INTJs to certain fashion,

The Elusive Fashion Habits of the INTJ Female part: 1

The Elusive Fashion Habits of the INTJ Female: Part 1

The Elusive Fashion Habits of the INTJ Female: Part 1 Now Available as an expanded e-book! Check it out here. According to the stereotypes, INTJ females don’t like fashion. While that may be true for some of us, it’s not true for all of us. Besides, even if INTJ females

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