Meet Pastel Goth Morticia and Pallicanis

Welcome to an Always Uttori Howli'ween Tale. Allow me to introduce myself. I'm your narrator, Varree British. I am also very British, possessing a lovely posh accent.  With that out of the way, let's on with our story. The story of Pastel Goth Morticia and Pallicanis is really just a simple story of a girl [...]

Building Customer Affinity through MBTI: Part 2

Welcome to part 2 of the Building Affinity through MBTI series. If you missed part one where we talked about customer- centricity, be sure to catch up here. Okay, now that we’ve got the basics covered, let's talk about why the Myers-Briggs Type Indicator can help you build affinity with customers. In the post, Why [...]

Why Shopping at Sephora Makes me Want to Cry: Part 3

If you missed the first and second part of this three-part series, be sure to check those out here and here. Today we will complete our case study of Sephora by discussing how the extroverted thinking plays into the overall shopping experience at Sephora. Why is Shopping at Sephora Difficult for the Extroverted Thinker? Extroverted [...]

Why Shopping at Sephora Makes Me Want to Cry: Part 2

Last week, I started a deep analysis as to why Sephora’s retail atmosphere makes me, as an INTJ, want to run from the store screaming.  If you missed Part One, check it out here. I’ll be honest, this was meant to be a one-off article; but I got carried away and this has turned into yet another [...]

Why Shopping at Sephora Makes Me Want to Cry

Last week, we discussed using cognition awareness as an aspect of brand development. It's one thing to theorize that cognition awareness can be an effective strategy in branding and retailing, but if we really examine why an awareness of cognition style matters, I think the ideas first presented in “Why Isn’t Cognitive Branding a Thing?” [...]

Why Isn’t Cognitive Branding a Thing?

They're Watching You . . . Whenever we play an app on our phone, check our e-mail, google something, make an online purchase, or physically go to the store, we are producing data.  I don't mean to sound paranoid. I worked as a technical business analyst for two years - primarily in the agricultural and food sectors. [...]