Over the past two weeks, we have discussed building customer affinity by utilizing a knowledge of Myers-Briggs typology. Last week, we briefly covered the eight cognitive functions and how targeted branding efforts, focused on meeting the needs of each function, can help to build deeper connections with customers. Today, we will explore four of the [...]
Welcome to part 2 of the Building Affinity through MBTI series. If you missed part one where we talked about customer- centricity, be sure to catch up here. Okay, now that we’ve got the basics covered, let's talk about why the Myers-Briggs Type Indicator can help you build affinity with customers. In the post, Why [...]
Building Customer Affinity Through MBTI Because I am a business/data analyst, it's tempting for me to believe that data is the savior of, well, everything. Unfortunately, that's not the case. It is especially not the case in the area of marketing and customer engagement. After all the data is collected, after the insights have been [...]
If you missed the first and second part of this three-part series, be sure to check those out here and here. Today we will complete our case study of Sephora by discussing how the extroverted thinking plays into the overall shopping experience at Sephora. Why is Shopping at Sephora Difficult for the Extroverted Thinker? Extroverted [...]
Last week, I started a deep analysis as to why Sephora’s retail atmosphere makes me, as an INTJ, want to run from the store screaming. If you missed Part One, check it out here. I’ll be honest, this was meant to be a one-off article; but I got carried away and this has turned into yet another [...]
Last week, we discussed using cognition awareness as an aspect of brand development. It's one thing to theorize that cognition awareness can be an effective strategy in branding and retailing, but if we really examine why an awareness of cognition style matters, I think the ideas first presented in “Why Isn’t Cognitive Branding a Thing?” [...]